Since the relaunch of TikTok - previously known as Musical.ly - the short-clips app has been rising steadily to prominence as its platform is continuously attracting so many different users from all over the world - especially young adults and teenagers who want to keep up with the latest and most distinguished apps. And as TikTok is growing into a huge social media platform, digital marketers everywhere are starting to see the potentials of the musical app in order to reach a wider audience and achieve better results. The 15-second videos of TikTok can be utilized by many online influencers, brands, campaigns and charities to promote their products, causes and services.
 |
| TikTok is Your 2019 Digital Marketing Booster |
Every short clip created can be equipped with music, text, filters, different stickers and hashtags that'll help the content reach out to more
and more users on the app. And with the multiple problems that TikTok seems to be encountering every now and then - such as the inappropriate content, the absence of a parental guidance system, or the nonfunctional design - the platform is getting more attention, and more users are lured in to discover this renewed musical app.
 |
| TikTok recently suffered from a design malfunction |
Utilizing social media apps and websites for digital marketing isn't a new strategy at all; in fact, many famous social media apps, such as Facebook, Instagram and Pinterest, are considered amongst the top, most effective, online platforms to reach out to more customers and display your products and services in a unique and interesting way. Via TikTok, many brands and campaigns can start creating a series of short videos for the viewers to watch and have a deep look at what each party has to offer. The fact that TikTok short videos are only 15-second long each is a bonus - for customers nowadays aren't into long and boring videos; the display of content in a matter of 15 seconds will leave the user wanting more!
 |
| Most Apps Can be Used for Digital Marketing Purposes |
Using hashtags is also very beneficial for digital marketing; in Instagram, digital marketers, online influencers and international brands create their own hashtags that the users can click to easily find the entire specific content posted on the platform. Similarly, brands and product promoters on TikTok can utilize the hashtag trend and create their own unique keywords for the fans to follow.
The relaunch of TikTok has turned the app into a more fun and exciting platform that has got an element of surprise, and that's why as a digital marketer, you've got to put all of TikTok's famous tools to your own good. Incorporating music is yet an important part of the equation; a 15-second video with musical background will be far more interesting way to present your products. Search the trending hashtags and benefit from the popular ones; and you may also create your own "hashtag challenge" prompting others to create TikTok videos using the same hashtag. For digital marketers and brands to keep more customers intrigued, they'll have to be effective members of the TikTok community - by participating, commenting, reacting and answering questions - which can't indeed be ignored in 2019.
 |
| The TikTok Community is a Target for Digital Marketers in 2019 |
Comments
Post a Comment