Since the launch of Instagram, about
ten years ago, the image-based app has become one of the top platforms presenting worldwide users with social media and communicating features and services. Recently, however, developers of the famous app have been more interested in transforming and moulding the Instagram world into a lifestyle routine as the social media platform is helping - as much as possible - to provide audiences all over the world with whatever online communicating feature or other services they need!
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| Instagram is Expanding the Array of Services Presented to its One Billion Users in 2019 |
Over the last couple of months, it was reported that the Instagram app is ready to dive deep into the online shopping world as developers of the image-sharing platform are already expanding the number of
brand advertisements and shopping services that can be attained via the app. Almost ten years ago, when Instagram first came to life, the platform focused only on sharing images along with some news; however, as Instagram grew out to be one of the top apps at the moment, it's indeed inevitable that the platform expands its service and starts reaching out to more users from all continents.
It's indeed crystal clear that Instagram is currently providing its fan base with so many features, such as
IGTV and the Instagram stories, that are acting as tools to interact better with other parties including international brands and product providers. In 2018, the viral app allowed brands and trademarks to add tags in their posts illuminating the products on sale; the users were also enabled to easily shop online via the "click to shop" button or via swiping up in the stories. And in November last year, the Instagram company included shopping in videos to further ease the process of online shopping.
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| IGTV is a Successful Video Feature Presented to Instagram Users to Create More Detailed Content |
All of these shopping guidance features are natural results of the expanding Instagram app that now has got a billion of users. Ashley Yuki, product lead at Instagram, stated that the wide availability of the image-based app led to turning the platform into an online shopping destination. Many fashion bloggers, brands of all types exist on Instagram and that's why there are innumerable users who find the app to be the most suitable place to shop and purchase various stuff on daily basis!
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| Instagram is Planning to Allow Brands More Features to Make Online Shopping Easier & More Fun |
Moreover,
a window-shopping feature is reportedly joining the Instagram community in the
near future which is going to further facilitate the online shopping experience. The "Explore" section of the app is a vital part that surely helps to promote Instagram as an interesting shopping destination qualified to meet the user's daily needs. As of now, there are some rumors that a standalone Instagram shopping app may be on the horizon but officials at the company haven't confirmed the news yet. Nevertheless, it's more likely that Instagram is going to continue expanding its platform in the attempt to make online shopping an easier and more fun experience.
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